A C A D E M I A
“Eleven years ago, Excel Academy Charter School opened a tuition-free public charter school in East Boston to close the opportunity gap for inner city students. Dickinson Lab has been a strategic team member in expanding our brand collateral.” – Owen Stearns, CEO
75% of their students are Latino and 80% are from low-income families.
Today they operate 3 middle schools in East Boston and Chelsea and a high school in East Boston.
Dickinson Lab designed the Brand Identity for the expanding Charter School family.
We designed an exhibit for their Annual Meeting based on key words of their campaign.
99% of their eighth graders scored “Advanced” or “Proficient” on the statewide MCAS tests.
Excel students consistently outperform their peers from Boston and wealthy suburbs.
Dickinson Lab created a consistent mark for these Charter Schools.
We inroduced a more youthful approach to their summer T-shirt offerings.
