DICKINSON LAB

S P O R T S C L U B

“MAC needed a refresh of our brand to reflect our growing tennis department, MAC Academy and new athletic programs. Dickinson Lab provided a new brand identity, promotional campaigns, and a toolbox of icons.” – Anthony Simboli, CEO

 

Manchester Athletic Club was founded over 45 years ago in the town, Manchester-by-the- Sea.

The Family of MAC Icons represents the numerous departments and all their programs.

MAC offers a multitude of athletic disciplines from Tennis, to Aquatics, to strength and fitness programs, to weight loss and spa treatment programs.

MAC Summer Camps offer programs for kids 3 to 16 years of age.

MAC Summer Camps spans 23 acres of activities.

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Brand Identity Guidelines

Brand Identity Program Guidelines

Brand Identity Program Templates

Dickinson Lab created a 60 foot long wall mural for the MAC Cafe.

Individual strength training at MAC for the adults.

Tennis programs start with the very young at MAC.